We helped Connect Group generate $105K+ in additional revenue within one quarter of working together.
Company overview
Connect Group is a recruitment agency specializing in placing AI talent across different industries. The company helps businesses find qualified candidates for specialized roles in the growing AI market.
Despite its recruitment expertise, Connect Group struggled to generate a consistent flow of new business. Finding companies with hiring needs, reaching the right decision-makers, and turning conversations into new clients required significant time and effort.
Swaioh partnered with Connect Group to improve its outbound process, reach relevant companies, and generate additional revenue.
The challenge
Connect Group needed a more reliable way to reach companies looking to hire AI talent. Inconsistent lead generation made it difficult to maintain a steady pipeline and predict future revenue.
Manual prospecting also took time away from sales activities, while reaching the right decision-makers and converting prospects into clients remained challenging.
Several issues limited its ability to grow:
Finding potential clients: Identifying companies with relevant AI hiring needs.
Reaching decision-makers: Connecting with the people responsible for recruitment and hiring decisions.
Improving lead quality: Spending less time on prospects with little need for recruitment services.
Maintaining follow-up: Keeping potential clients engaged throughout longer sales cycles.
Connect Group needed a more structured way to identify prospective clients, start relevant conversations, and turn those conversations into recruitment opportunities.
The process
Swaioh identified the types of companies most likely to need AI recruitment services and the decision-makers responsible for hiring.
The outreach focused on practical hiring challenges, including finding qualified AI professionals, filling specialized roles, and competing for talent in a limited talent pool.
Using these insights, Swaioh developed personalized outbound campaigns to connect Connect Group with relevant companies. Follow-up sequences helped maintain contact with prospects, while campaign performance and responses informed adjustments to targeting and messaging.
The solution
Swaioh implemented a structured outbound system combining targeted prospecting, personalized messaging, and consistent follow-up.
Targeted prospecting
Identify companies likely to need AI recruitment services and reach the people responsible for hiring.
Personalized outreach
Build messages around companies' hiring needs and the challenges of finding qualified AI talent.
Campaign optimization
Review responses and engagement to improve targeting and messaging over time.
The results
Within one quarter, Connect Group generated more than $105,000 in additional revenue.
The engagement gave the company a more structured way to find potential clients, reach relevant decision-makers, and create new recruitment opportunities through outbound outreach.
Schedule
Free: We'll map companies in your ICP that are either in a buying window or closely match your best customers. Then we'll walk you through how to convert them with a tailored GTM playbook.
You can walk away with the playbook and data, or let us execute it for you through a short pilot.
