We helped ForPlayers generate €70,000 in new revenue within three months through our GTM systems.
Company overview
ForPlayers is an esports organization focused on competitive gaming, sponsorships, and content creation. To grow its business, the company needed to build relationships with more brands, sponsors, and potential partners.
We worked with ForPlayers to improve its outreach, reach relevant companies, and create more opportunities for commercial partnerships.
The challenge
ForPlayers struggled to generate a consistent flow of potential sponsors and partners. Its outreach did not always reach the right people, and too much time was spent contacting prospects who were unlikely to lead to meaningful business opportunities.
The company needed a more effective way to identify brands interested in esports, start conversations with decision-makers, and turn those conversations into meetings and commercial deals.
The process
We identified potential sponsors and partners that could benefit from working with ForPlayers. This included brands looking to reach gaming audiences, gaming companies interested in promotional partnerships, and other businesses with relevant commercial interests in esports.
We then developed personalized outreach to explain why a partnership could make sense for each prospect. Follow-up sequences helped maintain contact, while clear calls to action made it easier for interested prospects to book meetings.
Throughout the campaign, we reviewed outreach performance and adjusted the targeting and messaging to improve engagement and focus on the most promising opportunities.
The solution
We built a structured outbound process to help ForPlayers reach potential sponsors and turn outreach into commercial conversations.
List Building
Identifying brands and companies with a clear reason to partner with an esports organization.
Messaging
Tailoring messages to each prospect's business and potential interest in reaching gaming audiences.
Campaign optimization
Reviewing responses and meeting feedback to improve messaging and prioritize promising prospects.
The results
Within three months, ForPlayers generated €70,000 in new revenue.
The engagement also gave the company a more structured way to identify potential sponsors, reach relevant decision-makers, and build commercial relationships through outbound outreach.
Schedule
Free: We'll map companies in your ICP that are either in a buying window or closely match your best customers. Then we'll walk you through how to convert them with a tailored GTM playbook.
You can walk away with the playbook and data, or let us execute it for you through a short pilot.
