Vention generated $85,000+ in additional revenue within one quarter through targeted prospecting and outbound.
Company overview
Vention is a manufacturing automation company that enables businesses to design, order, and assemble custom industrial equipment more efficiently. Its platform helps manufacturers streamline equipment development and simplify the process of bringing automation projects to life.
Despite having a strong product, Vention faced challenges generating a predictable flow of qualified opportunities and scaling outbound efforts effectively. The company needed a more targeted approach to reaching potential customers, improving sales efficiency, and expanding beyond its existing acquisition channels.
Swaioh partnered with Vention to strengthen its outbound process, engage relevant manufacturing prospects, and create additional opportunities for revenue growth.
The challenge
Vention needed to reach decision-makers across manufacturing and industrial automation companies, but inconsistent outbound performance made it difficult to generate a predictable pipeline.
Manual prospecting and high volumes of unqualified prospects also placed additional demands on the sales team, reducing the time available to focus on promising opportunities and close deals.
Several challenges limited the effectiveness of its acquisition efforts:
Reaching the right decision-makers: Identifying relevant stakeholders within manufacturing and automation companies.
Improving sales efficiency: Reducing the time spent on manual prospecting and unqualified leads.
Generating qualified opportunities: Making outbound efforts more targeted and relevant to potential customers.
Managing acquisition costs: Reducing reliance on paid channels amid rising customer acquisition costs.
Vention needed a scalable customer acquisition process that could generate additional revenue while helping its sales team focus on higher-value opportunities.
The process
Swaioh began by identifying the operational challenges faced by Vention's target customers, including the costs and inefficiencies of manual assembly, long lead times associated with traditional manufacturing methods, and limited flexibility when developing custom industrial equipment.
These insights informed the account selection and messaging strategy, allowing outreach to focus on relevant manufacturing companies and connect Vention's capabilities to practical business needs.
The team developed personalized outbound campaigns designed to initiate relevant conversations with prospective customers, supported by automated follow-up sequences and ongoing campaign optimization based on response data and market feedback.
As outreach progressed, account prioritization and prospect segmentation helped direct attention toward the most promising opportunities and improve the relevance of the pipeline.
The solution
Swaioh implemented a structured outbound system combining targeted prospecting, personalized communication, automated follow-up, and ongoing optimization.
The approach gave Vention a more systematic way to reach potential customers, generate commercial conversations, and create opportunities outside its existing paid acquisition channels.
Targeted prospecting
Maintain consistent communication with prospects and reduce the risk of missed opportunities.
Continuous optimization
Refine targeting and messaging based on campaign performance and prospect engagement.
Pain-point-driven messaging
Connect Vention's capabilities to specific manufacturing challenges and operational needs.
The results
Within one quarter, the engagement generated more than $85,000 in additional revenue for Vention.
The partnership also supported improvements in the company's customer acquisition process, including a more structured approach to outbound prospecting, stronger engagement with target accounts, and a greater focus on qualified opportunities.
By introducing a targeted outbound channel, Vention also had a way to diversify its acquisition efforts beyond paid advertising and give its sales team more time to focus on commercially promising conversations.
Schedule
Free: We'll map companies in your ICP that are either in a buying window or closely match your best customers. Then we'll walk you through how to convert them with a tailored GTM playbook.
You can walk away with the playbook and data, or let us execute it for you through a short pilot.
